Word of Mouth or Price Matters in Quality Considerations
نویسندگان
چکیده
منابع مشابه
Resolving service quality uncertainty through word-of-mouth communication
People use various information sources to resolve service quality uncertainty. This paper focuses on word-of-mouth communication among mothers. We conduct a survey of mothers with children in kindergarten to determine whether they use information from their friends on the choice of kindergartens and children’s clinics. We identify the factors that influence mothers’ word-of-mouth communication....
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Online word-of-mouth (WOM) communication in the form of online product reviews, such as those provided by consumers that have previously purchased a product, has become a major information source for consumers and marketers about a product’s quality. The literature has thus used online product reviews to predict a product’s sales and future success, assuming that the average (mean) score of the...
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Article history: Keywords: Negative online word-of-mouth Positive and negative affect Community usefulness Company usefulness Repatronage Switching Post-consumption a b s t r a c t The influence of negative online word-of-mouth on the behavior of those receiving it has been addressed extensively in the academic literature. Remarkably, the question whether negative online word-of-mouth should al...
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Of the three forms of protest the propensity of word of mouth (WOM) seems to be the most common, and the most exclusive form of protest seems to be exit. The propensity for voice lies in between. The costs linked to voice influence the propensity for WOM. The customers seem to do an evaluation between the three forms of protest, yet the rational picture of the customers should be moderated. Lea...
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We collect Word-of-mouth (WOM) data on movies from Twitter and employ both a time-series model and a dynamic panel data model to study the influence of WOM on movie box office revenues. Compared with most previous literature that measures WOM through its volume or dispersion, we directly measure the number of recipients of each WOM message using the unique social structural information on Twitt...
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ژورنال
عنوان ژورنال: Asian Journal of Marketing
سال: 2016
ISSN: 1819-1924
DOI: 10.3923/ajm.2017.34.43